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Our Training - Process

  • 01.Career Advise
  • 02.Assignments
  • 03.Evaluation
  • 04.Live Projects
  • 05.Interviews
  • 06.Placements

Executive Digital Marketer- Curriculum

    • Introduction
    • Setup
    • Choosing the right theme for your website
    • Setting up and customization
    • Plugins
    • Working
    • Product Listing
    • Listing Complex variable product
    • Creation & Managing of your blog
    • Keyword-rich content.
    • Building Landing Page in Word Press
    • Use of Elementor
    • Introduction
    • WordPress website Building
    • Keyword Research & Analysis
    • Optimization Techniques
    • Using Search Console for effective SEO
    • SEO Audit
    • Google Analytics
    • Tag Manager
    • Reading Google Analytics data
    • Taking business decisions basis GA data
    • Google Ads
    • Setting up Google Ads Account
    • Choosing the Right Campaign Objectives
    • Framing Search Ad copies & Ad extensions
    • Maintaining High Quality Score
    • How does Google Analytics work?
    • Setting up a Google Analytics Account
    • Placing the tracking code on your site
    • Setting Campaign Budgets & Bids
    • Creating properties and views for Accurate Tracking
    • Setting-up Conversion Tracking Goals & Events
    • Reading GA data
    • Taking business decisions basis GA data
    • Content creation tools.
    • Writing content for Digital platforms
    • Choosing the best hashtags
    • Decoding Successful Campaigns
    • A.I. based content writing tools
    • Understanding the AIDA Model
    • Creating Buyer’s Personas
    • Understanding Consumer Journeys across platforms
    • Understanding various Content Formats available
    • Creating Content Buckets
    • Creating Content Calendar
    • How to set-up an Advertising Account
    • Choosing the Right Campaign Objectives
    • Choosing the Right Targeting
    • Various Ad Placement & their Importance
    • How to Design Social Media Ads
    • Importance of ORM
    • Customer’s Expectations towards receiving Prompt Responses
    • How to Deal with a Crisis Situation?
    • Creating Holding Statements
    • Measuring Customer Sentiments
    • What is Social Listening
    • Tools for Social Listening
    • Mailers
    • Strategy email software,
    • Reports & analytics in email Marketing.
    • Learn how to generate revenue for your business using chat bots.

Student - Testimonials